Drop-off Insight and Funnel

Wispform offers the ability for you to view question-by-question drop-off rate as well as your overall funnel. These features will help you dig deep into analyzing how your users are using your form and identify areas for improvement such as a question with a high drop-off rate.

Drop-off insight and funnel is a paid feature. If you want to view these data, you will be prompted to upgrade to Wispform Business for $39/month or $30/month(billed annually).

Use the guide below to learn how you can use this feature

Understand the overall funnel for your form

You can easily navigate to drop-off insight page of your form by going to each of your form's "Results" page and clicking on "Drop-off Insight" on the left hand bar.

The first graph you will land on is the overall funnel for your form. You will be able to see the number of people who visited the form (defined by unique sessions), the number of people who started filling in the form, the number of people who responded to the form, as well as the number of people who engaged with the form.

Note: Visit is defined by unique sessions. Wispform will automatically remember your visitors based on their device and browser such that the same person visiting the form multiple times will only be counted once. However, if that person submitted the form and started filling out the form again, they will count as a new visit.

Understand the question-by-question drop-off rate

Scrolling down, you will see a table of all the questions in your form. Each question will show the number of unique visits as well as how many visitors dropped off from that question and didn't make it to the next question. You can use this to identify questions with high drop-off rate and make edits to the question in order to improve response rate.

Give it a try and feel free to reach out if you have any questions using the chat bubble on the bottom right.

Related Articles